We still remember our reportage stay at the Grand Hotel Excelsior Vittoria in Sorento very well. The phenomenal location in the centre of Sorrento. With an unobstructed view over the cliffs to the Sorento harbour, from where the ships depart for Capri. Orange groves and a green park separate the Leading Hotel of the World from the lively Piazza Tasso. The hotel consists of three separate villas, which were built between 1834 and 1880. This year, the hotel celebrated its 190th birthday. Guido Fiorentino, President & CEO of the Grand Hotel Excelsior Vittoria, gave us further insights in an interview.
Exclusive Interview with Guido Fiorentino, President & CEO Grand Hotel Excelsior Vittoria
Andreas Conrad: What are the major milestones in the history of the Grand Hotel Excelsior Vittoria since its founding 190 years ago?
Guido Fiorentino: Since its opening, my ancestors have been innovative and visionary in promoting the nascent tourism industry with hotels in Sorrento. We have maintained our historical background while continually improving our residence with modern facilities.
Andreas Conrad: How has the hotel evolved over the years to meet the changing needs and expectations of guests?
Guido Fiorentino: In today’s rapidly evolving world, we continuously strive to summarize and adapt the best solutions to enhance the guest experience. Over the years, the hotel has evolved by integrating modern amenities while preserving our rich historical heritage. We’ve embraced new technologies, sustainable practices, and personalized services to meet and exceed the changing needs and expectations of our guests. This commitment to innovation and quality has allowed us to offer a seamless blend of tradition and modernity, ensuring a memorable stay for all our visitors.
Andreas Conrad: What role has the Grand Hotel Excelsior Vittoria played in the history of the city of Sorrento and the surrounding region?
Guido Fiorentino: The Grand Hotel Excelsior Vittoria has always been the premier destination in Sorrento. Since its opening, it has played a significant role in the city’s history, becoming a key stop on the Grand Tour of Italy. Renowned artists, writers, politicians, and royalty have chosen our hotel to relax and enjoy its unparalleled location overlooking the Gulf of Naples. They came to experience the benefits of the sea and the tranquility of the area. The hotel has been a beacon of luxury and culture, contributing to Sorrento’s reputation as a prestigious and serene getaway.
Andreas Conrad: Could you share with us some unique stories or anecdotes from the hotel’s past that highlight its specialness?
Guido Fiorentino: Certainly! The Grand Hotel Excelsior Vittoria has a rich history filled with unique stories and anecdotes that highlight its specialness.
One notable story involves the famous tenor Enrico Caruso, who stayed at the hotel in 1921. Caruso was so enchanted by the beauty and tranquility of the hotel that he spent his final days here. His room, now named the Caruso Suite, still attracts many guests and music enthusiasts who wish to experience the charm that captivated him.
Another fascinating anecdote is about Richard Wagner, who finished to compose his masterpiece, „Parsifal,“ while staying at the hotel. The serene environment and stunning views provided him with the inspiration needed for his work.
Additionally, the hotel has welcomed numerous members of royalty and high-profile guests over the years. For instance, the Empress Elisabeth of Austria, known as Sisi, frequently visited the hotel, drawn by its elegance and the breathtaking scenery of the Gulf of Naples.
These stories, among many others, contribute to the unique and storied legacy of the Grand Hotel Excelsior Vittoria, making it not just a place to stay, but a living piece of history.
Andreas Conrad: What traditions or customs have been maintained at the Grand Hotel Excelsior Vittoria over the years and are still upheld today?
Guido Fiorentino: At the Grand Hotel Excelsior Vittoria, we have always strived to make our guests feel even better than ‚at home‘. One of our most cherished traditions is the warm, family-like atmosphere we cultivate, with our staff playing a fundamental role in achieving this goal. Many of our team members have been with us for decades, and their dedication and personal touch contribute significantly to the unique experience we offer.
We also place great emphasis on attention to detail, ensuring that every aspect of a guest’s stay is exceptional. This includes maintaining our historical elegance while seamlessly integrating modern comforts. From the meticulous care of our gardens to the personalized service at our restaurants, we aim to create unforgettable experiences for our guests.
Moreover, we uphold the tradition of hosting an aperitivo on our beautiful Vittoria terrace, offering stunning views of the Gulf of Naples, and continuing the legacy of our renowned music evenings, which have been a highlight for our guests for many years.
These enduring customs, combined with our commitment to excellence, help preserve the unique charm and heritage of the Grand Hotel Excelsior Vittoria, making each stay a memorable one.
Andreas Conrad: How has the architecture and design of the hotel changed over time while preserving its historical character?
Guido Fiorentino: While preserving its historical character, the architecture and design of the Grand Hotel Excelsior Vittoria have undergone thoughtful enhancements over time. We have maintained the essential architectural elements that define the hotel’s charm and heritage, ensuring that its historical essence remains intact.
Our commitment to preserving the historical character is evident in the careful restoration of original features, such as frescoes, antique furnishings, and intricate moldings. We have also retained the classic façade and the timeless elegance of our public spaces, which continue to evoke the grandeur of a bygone era.
At the same time, we have seamlessly integrated modern amenities and comforts to meet the evolving needs of our guests. This includes updating our rooms with contemporary conveniences while respecting the traditional design elements that make each space unique. Our gardens and outdoor areas have been meticulously maintained to reflect the beauty and tranquility that have always been a hallmark of the hotel.
By striking a balance between preservation and modernization, we ensure that the Grand Hotel Excelsior Vittoria remains a timeless sanctuary where history and luxury coexist harmoniously.
Andreas Conrad: Which famous personalities have lived or visited the hotel throughout its history, and what traces have they left behind?
Guido Fiorentino: Throughout its illustrious history, the Grand Hotel Excelsior Vittoria has hosted numerous renowned personalities who have left an indelible mark on our legacy.
Notable guests include Grand Duchess Catherine of Russia and the Prince of Wales in 1874, Empress Elisabeth of Austria (famously known as Sissi) in 1889, and Queen Victoria of Sweden in the late 1920s, followed by King Gustav of Sweden in 1930. Princess Margaret of England stayed with us in 1949, and in her honor, we have dedicated the one-of-a-kind Margaret Suite.
Our hotel has also welcomed distinguished artists, musicians, and writers. Richard Wagner completed part of his opera Parsifal here in 1876, and Oscar Wilde is another celebrated figure who graced our premises. Additionally, Professor Wilhelm Conrad Röntgen, the scientist who discovered X-rays, stayed with us, adding to the rich tapestry of our history.
These illustrious guests have contributed to the hotel’s storied past, and their presence is remembered and celebrated through various dedications and preserved historical elements within the hotel.
Andreas Conrad: To what extent has the Grand Hotel Excelsior Vittoria contributed to the promotion of tourism in Sorrento and the surrounding area?
Guido Fiorentino: The Grand Hotel Excelsior Vittoria has played a pivotal role in promoting tourism in Sorrento and the surrounding area. As one of the first luxury hotels in the region, we have continually strived to position Sorrento as a premier destination on the Amalfi Coast.
We have consistently highlighted Sorrento’s unique charm and beauty, making it an ideal base for exploring the breathtaking surroundings. Our efforts have included promoting local attractions, cultural heritage, and the natural wonders of the area, ensuring that guests experience the best of what Sorrento and its environs have to offer.
By maintaining our high standards of luxury and hospitality, we have attracted discerning travelers from around the world, thereby contributing to the region’s reputation as a must-visit destination. Our commitment to excellence has helped elevate the profile of Sorrento, benefiting the local tourism industry and the community as a whole.
Andreas Conrad: What special events or celebrations does the hotel have planned to commemorate its 190th anniversary, and how will guests be able to participate?
Guido Fiorentino: We are thrilled to celebrate our 190th anniversary this year with a series of special events. Throughout the season, we have planned small moments of celebration in all our outlets, allowing guests to partake in the festivities during their stay.
The highlight of our celebrations will be a grand party at the end of September, which promises to be an unforgettable event. We will be sharing more details soon and invite all our guests to join us in commemorating this significant milestone.
Andreas Conrad: What does the future hold for the Grand Hotel Excelsior Vittoria, and what plans are in place to continue the hotel’s tradition and excellence in the years to come?
Guido Fiorentino: The future of the Grand Hotel Excelsior Vittoria is bright, as we remain committed to upholding our tradition of excellence while continually enhancing the guest experience.
We have several exciting plans in place to ensure that we continue to set the standard for luxury and hospitality. These include ongoing renovations to preserve the historical charm of our property while integrating modern amenities and technologies to meet the evolving needs of our guests. We are also expanding our wellness and dining offerings, ensuring that we provide a holistic and memorable experience for everyone who stays with us.
In addition, we are focusing on sustainability initiatives to reduce our environmental footprint and contribute positively to the local community. This includes sourcing locally produced goods, reducing waste, and implementing energy-efficient practices throughout the hotel.
By blending our rich heritage with forward-thinking innovations, we aim to maintain our position as a leading luxury destination on the Amalfi Coast for years to come. We look forward to welcoming future generations of guests to experience the timeless elegance and unparalleled service that define the Grand Hotel Excelsior Vittoria.
We are also very proud that the sixth generation is already working in the company, bringing fresh ideas and driving success. Additionally, the recent award from US Travel+ Leisure naming us the Best Resort Hotel in Italy strengthens our resolve and confidence as we look to the future.
We thank Guido Fiorentino for your time and wish the hotel all the best for the next 150 years.
Here you can find the articles from our stay:
Grand Hotel Excelsior Vittoria: Luxus und Eleganz seit 190 Jahren
Excelsior Vittoria – das luxuriöse Hotel in Sorrent
Sterne-Restaurant Terrazza Bosquet punktet mit mediterranem Charme
Here you will find the interview in German
Grand Hotel Excelsior Vittoria
Piazza Torquato Tasso, 34
80067 Sorrento NA
Italien
